MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear broadcasts have long been recognized as mainstream television formats, relying on scheduled programming via satellite. In contrast, on-demand streaming operate on viewer-driven consumption, click here with Netflix, major competitors, and Apple TV+ serving as dominant forces. As digital engagement shift, rivalry between conventional TV networ